Business Sentiment Survey in Hong Kong

Dear Potential Participant,

Invitation to participate: UK Business Sentiment in Hong Kong for the UK Department for Business

and Trade

I hope this message finds you well.

We are reaching out on behalf of the UK government’s Department for Business and Trade (DBT) to

invite you to participate in an important research study. The study is gathering information about the

current business sentiment and market challenges faced by UK businesses operating in Hong Kong.

Ipsos UK is conducting this research in collaboration with a local Ipsos research team in China, and we

would be grateful for the opportunity to speak with a senior leader from your organisation. Your insights

will help inform DBT’s strategy in addressing trade barriers and supporting UK businesses in Hong Kong.

What will the discussion involve?

We would like to invite you to take part in a 45–60-minute online interview via MS Teams. The discussion

will focus on:

• Business sentiment in Hong Kong: How you view the current business climate and how relevant

factors are shaping business decisions.

• Market challenges and barriers: The challenges your business is facing when it comes to the

Hong Kong market, regulatory compliance, and other operational hurdles.

• UK Government support: What forms of support from the UK Government would be most

beneficial for your business moving forward.

• Future business planning: How your business is planning for the next 5-10 years in Hong Kong.

We would like to confirm that your privacy is guaranteed, and all responses will be treated confidentially:

• Ipsos will not share any identifying details with DBT and all findings will be reported

anonymously.

• There will be no way for DBT to know which organisations or individuals have taken part.

• With your consent, the interview would be recorded for analysis purposes only and the

recording would be deleted 12 months after the study is completed.

• Your participation would be completely voluntary, and you could withdraw at any time during the

process.

We can arrange the interview at a time that is most convenient for you, between 24th February-31st March

2025. We are also offering an incentive payment made directly to the individual participating or to a

charity of your choice.

If your business is currently operating in Hong Kong and is UK-owned, we would love to hear from you.

Please reply to this email confirming your interest. Alternatively, if someone else in your organisation is

better placed to contribute to this research, please forward this email to them.

If you would like to verify the legitimacy of this study or have any questions, please do not hesitate to

contact Sophia Fu at Ipsos CN via sophia.fu@ipsos.com, Alice Haywood at Ipsos UK via

alice.haywood@ipsos.com or Christopher Sargent at DBT via

Christopher.Sargent@businessandtrade.gov.uk.

We look forward to your participation and thank you in advance for considering this request.