SME & Start-up Committee

The role of the Committee is to attract small and medium enterprises (SMEs) and start-ups to join the Chamber and represent their business interests. The Committee plays a key part in supporting the Chamber's role as a leading organisation that represents British Business in Hong Kong.

The Committee provides SMEs and start-ups with support and acts as a voice on their behalf within the Chamber; it has regular external liaison with government and other business bodies; offers a platform to network with other Chamber members; and organises and hosts events that are of value to the SME and start-up community. 

Join the Committee


Phil AldridgeChairFunctionEight LtdRead moreRead lessPhil Aldridge is COO of FunctionEight Ltd. Headquartered in Hong Kong and with regional offices in Singapore and New Zealand, FunctionEight provides IT Managed Services and private cloud computing solutions to SME's and Regional Offices of MNC's across the APAC region. As COO Phil heads up the product, marketing and sales functions, as well as providing technical oversight. Phil has been in Hong Kong since 1991 and having worked in various firms in positions of Regional IT manager or similar he joined FunctionEight in 2006.
Anthony HopeVice ChairHSBCRead moreRead lessAnthony Hope is Asia-Pacific Head of Strategic Analysis for HSBC’s Financial Intelligence Unit. He is also a Director at MatrixVision, a virtual currency compliance company. Prior to arriving in Hong Kong, Anthony served for seven years with the UK Government and held various positions with both HM Treasury and HM Revenue & Customs, including leading the European Finance and EU Budget 2014-2020 Negotiations Teams. He has extensive legislative, policy and project management expertise, having taken the UK’s Terrorist Asset-Freezing etc. Bill 2010 through the UK Parliament and helped to re-write the UK’s policy on residence and domicile taxation. Anthony holds an MSc from the London School of Economics and an MBA from the Hong Kong University of Science & Technology.
Iain ReedMemberEFARead moreRead lessOriginally from the UK, Iain has lived in in several regions of the Asia Pacific since 1989 including Thailand, Indonesia, India, Singapore and now Hong Kong. After graduating from Cambridge University he immediately set up his first Company, trading consumer goods between Indonesia and the UK. He then spent 10 years as an investment analyst for Barclays De Zoete & Wedd, Société Générale, and CLSA before leaving to found EFA in 2003, of which he is now Chairman. Iain’s role as Chairman includes acting as a brand ambassador, overseeing the financial and legal functions as well as the Consulting Services division, and business development for the group. He is currently working to diversify the group’s product range, focusing on EFAdrin. He is a member of the British Chamber of Commerce in Hong Kong, sitting on the Financial Markets, IT and SME committees and the Vice Chairman of the Angel Committee, a programme which connects entrepreneurs with angel investors in Hong Kong. He is also the founding President of TiE Hong Kong, the local chapter of TiE, which is a global non-profit organization dedicated to fostering entrepreneurship through mentoring, education and networking. Iain is an active member of the entrepreneurial ecosystem in Hong Kong and the Asian region and is an angel investor.
Bonni LeungChamber RepresentativeThe British Chamber of Commerce in Hong KongRead moreRead lessBonni, as part of the Events Team, is dedicated to organising and delivering events including the annual ball, the SME seminar series, SNS monthly networking drinks and 5-a-side football tournament. She is also the Chamber's representative on the SME & Startup and Emerging Leaders committees.
Sam HarleyMemberPyrmont Wealth ManagementRead moreRead lessSam works for Pyrmont Wealth Management which provides fee based financial planning and wealth management advice in Hong Kong. Sam helps mid-career professionals make sense of their money and make smart financial decisions for their future. Having graduated from Nottingham Trent University with a BA in Economics, Sam spent 1 year in Michigan USA recruiting graduate talent for a global automotive company. After returning to the UK in 2015, he chose to pursue a career in financial planning which has since taken him to Shanghai and now Hong Kong.
Jennifer WuMemberPinsent MasonsRead moreRead lessJennifer is a solicitor specialising in commercial litigation and dispute resolution. She advises on a variety of local and cross-border disputes, including contractual, sale of goods and provision of services, TMT (technology, media and telecommunications), employment and general company matters. She currently works as an Associate in the TMT team at Pinsent Masons. From the breadth of contentious matters she has handled (from pre-action, issued Court claims through to enforcement/recovery issues), she is able to provide all rounded advice to SMEs – to help them find the best commercial (and legal) solutions. Prior to coming to Hong Kong in 2014, Jennifer advised SMEs as a solicitor in England within the commercial disputes resolution team. She is keen to extend her support to the SME community in Hong Kong.
Will ProbertMemberZzzzip.comRead moreRead less William is a Co-Founder of Zzzzip.com and provides holistic advice to corporate groups and entrepreneurs on all aspects of business establishment and market entry from ownership, corporate structure, immigration, and employment to financial and operational issues. An entrepreneur himself, his approach is pragmatic and always mindful of minimising risk.
Corin WilsonMemberBritish Consulate GeneralRead moreRead lessCorin is a career diplomat with nearly twenty years focussing on international trade for the UK Government.

Corin began his diplomatic career in China, based in Beijing, focussing on investment into the UK. Working with companies including China Mobile, Bank of China, Huawei from 2005 to 2009, he also led on Ministerial delegations to and from China including to the 2008 Beijing Olympics.

Upon returning from a posting to South Africa where he focused on the energy sector and supporting South African investment into the UK, Corin established the UK Government’s first commercial team on smart cities. Working globally to promote UK technological expertise in areas including intelligent transport systems, energy efficiency and data analytics, Corin also led trade missions to South East Asia and Europe as well as the UK’s presence at the Smart Cities Expo, Barcelona, from 2014 to 2016.

In 2016 Corin took up a posting in India, leading the UK’s advanced engineering interests. Promoting UK expertise in areas including aerospace, automotive and advanced manufacturing techniques, Corin worked closely with companies including Rolls-Royce, Airbus, Tata, Mahindra and Godrej. Before leaving India in 2020 he also led on UK/India collaboration in the space industry.

Corin has been Director, Trade & Investment in the Department for International Trade, based in the British Consulate General, Hong Kong since September 2020. Leading teams focussing on industries including technology and innovation, financial services, infrastructure and creative, he is also part of the wider British Consulate General campaign on sustainability in advance of COP26.
Timothy Peirson-SmithMemberExecutive Counsel LimitedRead moreRead less Timothy has been an elected General Committee member since 2005, and was the former Chairman of the Chamber's Business Policy Unit (BPU) from 2007-2016, and he led the drafting of the Chamber's Policy Address and Budget Address submissions for that period. Timothy was the founding Chair of the Chamber's Environment and Energy Committee and chaired this committee 2005-2007. In addition, Timothy has authored, led and contributed to hundreds of important Chamber submissions to the government on Hong Kong’s business competitiveness, SMEs, environment, competition policy, minimum wage, double stamp duty, English language radio, Hong Kong’s branding and strategic direction, land, planning and infrastructure development (including Site 3) and food labelling and presented and debated these positions to the Legislative Council and their Bills’ Committee. In 2003, Timothy founded and is presently CEO of the respected corporate governance, government relations, PR and political risk/crisis management consultancy, Executive Counsel Limited. Timothy has worked in Hong Kong since 1990 and proudly calls Hong Kong his home.
Vivian LinesMemberLines ConsultingRead moreRead lessVivian Lines is an award-winning senior adviser to companies in APAC with extensive experience in corporate communications, financial communications government advisory, communications planning, and reputation and crisis management.

Earlier this year he founded Lines Consultancy Limited in Hong Kong, an integrated communications consultancy. Prior to this he was Chairman Asia Pacific at Hill+Knowlton Strategies and worked with Hill+Knowlton for 35 years in multiple roles across APAC, the Middle East and the UK. He is currently based in Hong Kong. At the C-suite level Mr Lines has counseled major corporate clients in China, Hong Kong, Korea, Singapore, and Indonesia. He has managed IPO communications for companies listing on the Hong Kong Stock Exchange and has worked with clients in multiple sectors, including: eCommerce, genomics, energy, electronics, banking/finance/insurance, and aviation. His public affairs experience includes communications advisory to various government and government-linked entities in different capacities. He has also provided communications training for senior officials at the ASEAN Secretariat, the ASEAN Coordinating Centre for Humanitarian Assistance on Disaster Management, and for government representatives from each of the ASEAN Member States.

He holds an MBA from Duke University, an MA in Political Science from Georgetown University and an undergraduate degree from the University of Kent. He also holds a Financial Times Non-Executive Director Diploma and sits as a Director on the Board of a family-owned Indonesian energy business.
Rob SerjeantMemberRMS ConceptsRead moreRead less Rob is the founder and Managing Director of RMS Concepts, a boutique management consultancy headquartered in Hong Kong serving clients across APAC and beyond. With consistent growth year-over-year, the firm has progressed from start-up to SME very quickly evolving at each stage. Prior to founding RMS, Rob held leadership roles in both industry and consulting focussed on sustainable, scalable growth. This has included roles in Competitive Intelligence / Strategy with Procter & Gamble and turning around a regional business for a multinational professional services firm. Rob has an MBA from the Australian Graduate School of Management and has been living in Hong Kong since 2012.
Patrick MilburnMemberMezzo LabsRead moreRead less Patrick Milburn is Managing Director of Mezzo Labs Hong Kong, a digital intelligence consultancy originally founded in London in 2006. He joined Mezzo Labs in May 2018, and is responsible for establishing and growing Mezzo Lab’s APAC business, as well as being tasked with bringing their unique culture and proposition to the region. He also opened the Singapore office in January 2020, and is exploring a Japan office for 2021.

He was previously Head of Data, APAC, for Digitas, part of Publicis Groupe, for 3 ½ years. His role was focused helping clients put data at the heart of their business to establish a customer first, data driven, culture. He was responsible for building Digitas’ capabilities across Asia in the areas of Data Consultancy, Data Analytics, Data Science & Data Engineering. Over his tenure, he grew his team from 5 to 40+ colleagues, across diverse markets including HK, SG, China, India and Australia, and winning clients such as Shangri-La, Prudential and Pernod Ricard China.
Paul GardnerMemberFresh AccountingRead moreRead less Paul is a Chartered Management Accountant with extensive experience working with SMEs, business start-ups and internationally-minded businesses. Originally from London, Paul moved to Hong Kong in 2014 and established Fresh Accounting within a month of arriving. The Singapore office was established a few years later in 2017.

Working within fast growing businesses and teams, Paul understands the importance of developing and managing relationships and has a proven track record of both implementing and maintaining accounting systems and processes. Paul understands the importance of accounting for SMEs and is a big advocate of cloud accounting.

Prior to establishing Fresh Accounting, Paul gained extensive experience working across several business industries and sectors including: Professional services and management consultancies; Marketing, PR, Design & Creative & Media; Technology & e-commerce; Distribution; Not-for-profit.
Liangliang GrahamMemberBTT ConsultingRead moreRead less Liangliang is the Founder and Partner of BTT Consulting, a specialist Strategy consultancy focused on helping clients to understand, access and capitalise on the opportunities available within the China market. She has recently authored two research and analysis papers aimed at the Greater Bay Area (GBA) and she regularly speaks at business events about opportunities in GBA for the financial services sector.

She has previously worked in Strategy Consulting and M&A Consulting in Greater China for the Big4 consultancies in London and Hong Kong. Her most recent role was in-house at AXA working in the Chief Strategy & Digital Office as the lead project manager. She also co-founded a WFOE in Guangzhou (York Partners) which provided consultancy services for businesses in south China.

Liangliang is a CFA charterholder and holds the Certificate in Investment Management from the Chartered Institute for Securities & Investments in the UK.
David StantonMemberaec LtdRead moreRead lessDavid Stanton is a Director and owner at aec Ltd., Hong Kong's largest independent ecological consultancy. He is a Chartered Ecologist, the first based outside of Europe, and Chartered Environmentalist with over 20 years’ experience in environmental consultancy and ecological research in Europe and Asia. David is familiar with impact assessments for terrestrial, freshwater and marine systems. He is also involved in the design and implementation of ecological mitigation schemes and biodiversity landscaping. Across a wide scope of projects, from private, public and NGO sectors, David and his team continue to bring in-depth knowledge on local and regional conservation issues, taking into account geographical factors and biodiversity implications.