Marketing & Communications Committee

The objective of the Marketing Committee is to provide leadership on issues and opportunities that affect marketing and communications professionals as well as their implications on the Chamber membership as a whole. The role of the committee focuses on providing information through briefings, events, articles and thought pieces to Chamber members updating them on the latest marketing issues and developments in Hong Kong. The committee also hosts structured discussions and identifies solutions for key issues faced by those in the industry as well as sharing relevant best practice and provide support and advice within the committee and to Chamber membership as a whole. 

The Marketing Committee aims to be at the forefront of change, addressing topics that concern marketing professionals including inviting influential speakers and preparing policy papers.

Join the Committee


Tricia WeenerChairHSBC Commercial BankingRead moreRead lessTricia Weener is Global Head of Marketing for HSBC Commercial Banking as well as Asia Head of Marketing for HSBC Commercial Banking and Global Banking & Markets. Prior to HSBC, she founded and was CEO of Intelligent Marketing. Tricia started her career at BAe, before moving into a number of senior marketing roles, client and agency side, working in industry sectors including: retail, FS, drinks, FMCG, travel and sport. She graduated with a 1st class (Hons) degree in Business Studies prior to completing her professional Diploma in Marketing with the CIM. Married with two children, Tricia is Chair of the Marketing Society Asia, a Sustainability Leader for the HSBC Group and is on the Marketing Committee of Britcham in HK. She currently lives in HK, but spent much of her career in London and has also worked in Paris and the US.
Peter CraughwellVice ChairPwCRead moreRead lessPeter is a member of the marketing team with PwC Hong Kong. He specialises in Banking, Insurance, Asset Management and Deals, as well as managing the firm's relationship with the British Chamber. Peter has 25 years of marketing and corporate communications experience in both public and private sectors. He arrived in Hong Kong in 1999, having previously spent ten years working in Milan, Italy.
Dan ParrMemberCSM Sports & EntertainmentRead moreRead lessDan moved to Hong Kong in 2005 and in 2010 joined the global sports and entertainment marketing agency, CSM as Director of their Asia Pacific business. Under his stewardship the business has grown into one of the most respected agencies in the region working with international brands including HSBC, AIA, Hisense and MetLife. Dan specializes in sponsorship strategy, partnership marketing, marketing communications, sponsorship activation, event marketing, event bidding and partnership evaluation. He is married with three children and in his spare time enjoys trail running and ultra marathons.
Emily WeirChamber RepresentativeThe British Chamber of Commerce in Hong KongRead moreRead lessEmily is responsible for the overall marketing strategy and external communications of the British Chamber. This requires communicating effectively through the Chamber’s digital platforms, and various publications that the Chamber compiles which include 'Britain in Hong Kong', the Chamber's bi-monthly magazine and the annual ‘British Business’ membership directory. She also looks after the Luxury & Retail, Innovation & Technology and Marcomms committees. Emily has over five year’s international experience in marketing and communications for globally recognized brands and agencies.
Jasper DonatMemberBranded EntertainmentRead moreRead lessJasper began his career in advertising in 1987 in London. He moved to Asia in 1995 to work for Star Sports and joined Channel [V] in 1997 where he worked on the launch of music channels across Asia Pacific. Jasper co-founded BRANDED In 2001 and has since created the “Matters” series of events including Music, Sports, Gaming and Digital. He was the founding producer of the global touring YouTube FanFest and created It’s a Girl Thing, Asia’s only festival for teenage girls.
Will LyonMemberBig Cat Group LimitedRead moreRead lessWilliam Lyon is Chief Executive Officer of the Big Cat Group Limited, a company that owns the exclusive rights to develop Jamie’s Italian restaurants across Greater China. William approached the Jamie Oliver UK restaurant group with a proposal to open Jamie’s Italian restaurants across Hong Kong and China – after successfully negotiating the franchise rights William then secured investment and assembled a management team, including Non-Executive Chairman Lord Evan Mervyn Davies (former CEO and Chairman of Standard Chartered Bank). The first Jamie’s Italian restaurant opened in July this year in Causeway Bay and the group has plans for further expansion. Before the incorporation of the Big Cat Group Limited in April 2013, William worked for Jardine Matheson & Co. Limited for more than 11 years. He held a number of operational and business development roles across their Dairy Farm, Jardine Restaurant and Aviation groups. William has lived in Asia for 15 years. He speaks fluent Mandarin and holds a B.A. (Hons) degree in Chinese Studies from the University of Leeds.
Zoe PearsonMemberSt James's Place Wealth ManagementRead moreRead lessZoe Pearson is Marketing lead for St. James’s Place Hong Kong, a FTSE 100 wealth management company. Zoe graduated with a 1st class (Hons) degree in Business from The University of Edinburgh prior to completing her Professional Diploma with the Chartered Institute of Marketing. Zoe started her career with one of Europe’s largest Asset Management Companies as a member of their Global Leadership Graduate Programme before working in a number of Management, Communications and Marketing roles. She moved to Hong Kong in 2016 and joined St. James’s Place in April 2017. In her spare time Zoe is passionate about sport, representing HKCC Hockey Section and acting as a volunteer during the Glasgow Commonwealth Games.
Anita ChauMemberKPMGRead moreRead lessBio Pending
Jonathan CummingsMemberFITCH Hong KongRead moreRead lessJonathan founded what is now FITCH Hong Kong in 2009. He moved to Hong Kong from London as a partner in independent experience design consultancy StartJG to develop the business in Asia having previously set up operations in Dubai and Moscow. StartJG HK quickly grew to become one of the most respected consultancies in Asia, winning Agency of the Year awards in HK in 2014, 15 and 16. In October 2016, WPP acquired a majority stake and StartJG HK became part of FITCH, the world’s leading brand and retail consultancy, with Jonathan remaining a significant shareholder. An expert in brand strategy, Jonathan has influenced many of the world’s leading brands including the Virgin Group, Chow Tai Fook, Bulgari, Dubai Airports, Genting and Swire. Amongst other voluntary roles Jonathan is a Director of CricketHK, board advisor to Ethiopian fashion brand ENZI, advisor to racing driver Dan Wells and founder of the Cambodian Children’s Fund Panda Paddlers, possibly the largest dragon boat team in the world. Jonathan is married with two children.