Marketing & Communications Committee

The objective of the Marketing Committee is to provide leadership on issues and opportunities that affect marketing and communications professionals as well as their implications on the Chamber membership as a whole. The role of the committee focuses on providing information through briefings, events, articles and thought pieces to Chamber members updating them on the latest marketing issues and developments in Hong Kong. The committee also hosts structured discussions and identifies solutions for key issues faced by those in the industry as well as sharing relevant best practice and provide support and advice within the committee and to Chamber membership as a whole. 

The Marketing Committee aims to be at the forefront of change, addressing topics that concern marketing professionals including inviting influential speakers and preparing policy papers.

Join the Committee


Jonathan CummingsChairLandor & FitchRead moreRead lessJonathan founded what is now FITCH Hong Kong in 2009. He moved to Hong Kong from London as a partner in independent experience design consultancy StartJG to develop the business in Asia having previously set up operations in Dubai and Moscow. StartJG HK quickly grew to become one of the most respected consultancies in Asia, winning Agency of the Year awards in HK in 2014, 15 and 16. In October 2016, WPP acquired a majority stake and StartJG HK became part of FITCH, the world’s leading brand and retail consultancy, with Jonathan remaining a significant shareholder. An expert in brand strategy, Jonathan has influenced many of the world’s leading brands including the Virgin Group, Chow Tai Fook, Bulgari, Dubai Airports, Genting and Swire. Amongst other voluntary roles Jonathan is a Director of CricketHK, board advisor to Ethiopian fashion brand ENZI, advisor to racing driver Dan Wells and founder of the Cambodian Children’s Fund Panda Paddlers, possibly the largest dragon boat team in the world. Jonathan is married with two children.
Holly MillwardVice ChairCSMRead moreRead lessBio Pending
Vivian LinesVice ChairLines ConsultingRead moreRead lessVivian Lines is an award-winning senior adviser to companies in APAC with extensive experience in corporate communications, financial communications government advisory, communications planning, and reputation and crisis management. Earlier this year he founded Lines Consultancy Limited in Hong Kong, an integrated communications consultancy. Prior to this he was Chairman Asia Pacific at Hill+Knowlton Strategies and worked with Hill+Knowlton for 35 years in multiple roles across APAC, the Middle East and the UK. He is currently based in Hong Kong. At the C-suite level Mr Lines has counseled major corporate clients in China, Hong Kong, Korea, Singapore, and Indonesia. He has managed IPO communications for companies listing on the Hong Kong Stock Exchange and has worked with clients in multiple sectors, including: eCommerce, genomics, energy, electronics, banking/finance/insurance, and aviation. His public affairs experience includes communications advisory to various government and government-linked entities in different capacities. He has also provided communications training for senior officials at the ASEAN Secretariat, the ASEAN Coordinating Centre for Humanitarian Assistance on Disaster Management, and for government representatives from each of the ASEAN Member States. He holds an MBA from Duke University, an MA in Political Science from Georgetown University and an undergraduate degree from the University of Kent. He also holds a Financial Times Non-Executive Director Diploma and sits as a Director on the Board of a family-owned Indonesian energy business.
Marketing, Communications & Corporate Relations ManagerEmily WeirRead moreRead lessEmily is responsible for the overall marketing strategy and external communications of the British Chamber. This requires communicating effectively through the Chamber’s digital platforms and various publications that the Chamber compiles. Emily is also responsible for establishing and maintaining strong relationships with Sterling members and looks after the Luxury & Retail, Innovation & Technology, Creative Industries and Marketing Committees. Emily has over eight year’s international experience in marketing and communications for globally recognised brands and agencies.
Imogen ShortMemberWrite the Talk Hong KongRead moreRead lessImogen Short is Chief Creative Officer for Write the Talk Hong Kong, the Asia-Pacific hub of a UK-based story shaping agency. In this role, Imogen helps shape big stories for bold organisations in Asia: transforming cultures, attracting customers and bringing strategy to life.Prior to this, Imogen spent 12 years in a number of strategic communication roles across the world, working closely with leadership teams to shape business strategy, increase engagement and drive growth. She is a keen trail runner, traveler and writer.
Will LyonMemberBig Cat Group LimitedRead moreRead lessWilliam Lyon is Chief Executive Officer of the Big Cat Group Limited, a company that owns the exclusive rights to develop Jamie’s Italian restaurants across Greater China. William approached the Jamie Oliver UK restaurant group with a proposal to open Jamie’s Italian restaurants across Hong Kong and China – after successfully negotiating the franchise rights William then secured investment and assembled a management team, including Non-Executive Chairman Lord Evan Mervyn Davies (former CEO and Chairman of Standard Chartered Bank). The first Jamie’s Italian restaurant opened in July this year in Causeway Bay and the group has plans for further expansion. Before the incorporation of the Big Cat Group Limited in April 2013, William worked for Jardine Matheson & Co. Limited for more than 11 years. He held a number of operational and business development roles across their Dairy Farm, Jardine Restaurant and Aviation groups. William has lived in Asia for 15 years. He speaks fluent Mandarin and holds a B.A. (Hons) degree in Chinese Studies from the University of Leeds.
Zoe PearsonMemberSt James's Place Wealth ManagementRead moreRead lessZoe Pearson is Marketing lead for St. James’s Place Hong Kong, a FTSE 100 wealth management company. Zoe graduated with a 1st class (Hons) degree in Business from The University of Edinburgh prior to completing her Professional Diploma with the Chartered Institute of Marketing. Zoe started her career with one of Europe’s largest Asset Management Companies as a member of their Global Leadership Graduate Programme before working in a number of Management, Communications and Marketing roles. She moved to Hong Kong in 2016 and joined St. James’s Place in April 2017. In her spare time Zoe is passionate about sport, representing HKCC Hockey Section and acting as a volunteer during the Glasgow Commonwealth Games.
Anita ChauMemberKPMGRead moreRead lessI have over 15 years' experience in developing, planning and managing marketing plans, events and digital marketing initiatives. Key focus areas include leading the successful delivery of meetings, conferences and marketing events, offline and online, aligned with the firm's strategic growth initiatives, and key account programme. I am the lead events strategist for the firm’s flagship C-suite activities including the KPMG INED Forum and KPMG CFO Forum. I have solid experience in organising large-scale events in China, Hong Kong and Macau, including the firm’s Annual Conference attended by 1,500 partners and staff, an important annual event as part of the firm’s strategy engagement plan. Responsibilities include managing relationships with key event stakeholders, strategic partners and suppliers, overseeing the team’s resources, marketing budgets as well as assessing and evaluating existing event strategies to identify opportunities for performance improvement. Other responsibilities include overseeing the firm’s corporate identity to ensure risk and brand compliance, as well as oversee the management of the firm’s website and digital marketing team.
Karen TangMemberGrosvenor Group AsiaRead moreRead lessKaren Tang is the Senior Manager, Marketing and Communications for Grosvenor Group Asia. In this role Karen is responsible for supporting local market heads in the organisation on marketing, communications and philanthropic activities regionally. Karen has a wealth of communications experience from Hong Kong and London. She has worked as an Associate Director for various sizeable communications agencies in Hong Kong including specialising in corporate and crisis communications. Prior to moving to Hong Kong in 2016, she worked for FTI Consulting, a Strategic Communications agency in London as a Telecom, Media & Technology sector specialist for 5 years. Her experience spans both private and publicly listed firms. She has extensive experience in devising financial communications strategies for some of the most exciting, fastest-growing London-listed tech firms, and helped communicate to investor and employees the benefits of a wide range of M&A transactions. She holds a Bachelor of Science degree in Sociology from Kingston University.
Anna LaiMemberPwCRead moreRead lessAnna has been a seasoned marketing practitioner with over 20 years of solid experience in government, public utilities, telecommunications, real estates and professional services sectors, ranging from corporate communications & strategy planning, media and crisis management, event management and stakeholder relationship in chambers and industry associations. She is currently a marketing director at PricewaterhouseCoopers (PwC) in Hong Kong, overseeing firmwide communications and media, thought leadership, brand defining events, corporate sponsorship and client hospitality as the South China marketing head. She is also a member of the National Centre of APEC (NCAPEC), as well as a member of the Women’s Executive Club and the Young Executives Club at the Hong Kong General Chamber of Commerce (HKGCC).
Andrea DevincentiisMemberHSBCRead moreRead lessAndrea is Regional Head of B2B Marketing, Asia-Pacific for HSBC and has been with the HSBC Group in various marketing leadership Country, Regional and Global roles for the last 17 years. Andrea’s 20 year career has been focused on B2B Marketing and Communications in Financial Services spanning a number of disciplines, including Marketing Strategy, Marketing Communications, Internal Engagement, Media Relations and Brand Partnerships. Working with his team and partner agencies, Andrea is currently focused on transforming the Asia-Pacific B2B team into one that balances genuine human insight, digital/data analytics and brand building activity to help drive growth. Andrea is an active member of the Marketing Society (UK and now HK) as well as being a Sustainability Leader for the HSBC Group and before moving to HK was School Governor at his local Primary School in the UK.
Natalia ArcilaMemberEYRead moreRead lessNatalia is the brand, marketing and communications leader for EY’s Banking & Capital Markets sector across Asia-Pacific. She has been with EY for over 3 years. Prior to that, Natalia worked at FTI Consulting based in Hong Kong, and in two international law firms in London. She started her career as a lawyer based in Spain, before later moving to London where she obtained her masters degree in International Business Management at Imperial College. Natalia’s roles at EY have included leading the brand, marketing & communications strategies for EY’s Wealth & Asset Management clients, and being the regional financial services Brand & Go-to-Market Leader. She graduated from University of Autónoma Madrid with a degree in law, and lists travelling and scuba-diving amongst her interests. Natalia is bilingual in English and Spanish, and speaks Italian and French.
Cynthia AlfieriMemberStar Creative PartnershipRead moreRead lessCynthia is a global marketing, advertising and communications leader. The majority of her career has been spent across APAC in Hong Kong, Bangkok, Tokyo and Taipei. She also has had the pleasure to work and live in Europe, North and South America. Her credentials include blue-chip Agency networks (Havas, WPP & Publicis) leading client relationships for Procter & Gamble, Nestle, Reckitt Benckiser. As a client, Cynthia managed the global communications for GSK & Panadol in 80+ markets, globally. As a Professor of Advertising she developed lectures on advertising, branding design systems, social media, art direction, brand experiences, research, brand innovation, and integrated campaign development. Cynthia is the Managing Director of Star Creative Partnership. A Hong Kong based brand consultancy advising clients across a wide spectrum of businesses including FMCG, 5-star hotels, specialty food starts-ups and fast casual healthy restaurants.
Tiffany LeeMemberBritish Consulate-GeneralRead moreRead lessBio Pending
Stewart HardyMemberHH GlobalRead moreRead lessStewart Hardy resides in Hong Kong in the position of Deputy CEO for Asia and India for HH Global. HH Global is the global leader in outsourced marketing executions. With a revenue of approximately 2 Billion USD, Stewart is a key member of the APAC Executive Board with his core focus being on the delivery of services to all clients. Stewart has over 30 years’ experience in the Marketing services sector where he started his career as a designer, moving through into production and then into campaign and activation management for clients. Heading up client service with strong success for accounts such as Unilever, Nestle, P&G, Mars, Nike and various other global brands, he quickly moved into management for some very innovative businesses. For the past 20 years, he has taken up various Operation Director, Managing Director, Sales Management and C level roles at the APAC Level. His level of energy and passion combined with a diverse background of operational and client experience ensures a well-rounded delivery to leadership and strategic functions.
Ed RileyMemberSignal AIRead moreRead lessSignal uses artificial intelligence (AI) to surface relevant global media coverage and distribute it to stakeholders in real-time via our software-as-a-service (SaaS) application. Our AI ingests content from over 3 million sources including online, print and broadcast, seconds after publication. The platform lets clients optimise what they track, set-up their own real-time alerts and create bespoke reading lists. Our AI monitoring means you can track as many issues, topics, spokespeople or companies as you want. We also provide in-platform analytics that allows you to track volume, share of voice, reach, sentiment, quotes, media type and mention prominence over a 15-month rolling archive. We have more than 500 customers including HSBC, Barclays and Amazon Web Services.
Hugh AllmanMemberThe Economist GroupRead moreRead lessHugh is a Senior Business Development Manager with The Economist Group. In his role he works with marketers in the financial services and technology sectors to help them run impactful and engaging marketing campaigns leveraging The Economist's advertising, event and thought leadership capabilities. Hugh moved to Hong Kong from London in September 2019, where he had already been working with The Economist Group. He has been in the media industry for almost 10 years; previously working at JCDecaux and then Monocle.
Grace DavisMemberHSBCRead moreRead lessBio Pending
John DawsonMemberAcara StrategyRead moreRead lessJohn is a former Bloomberg TV Prime Time Anchor and feature writer who, after 20 years in journalism, transitioned to communications so he could leverage his frontline experience in broadcast. He founded Acara Strategy in 2019 and advises corporates and C-Suite on reputation and crisis management, media strategy and CEO positioning. In broadcast, John is renowned for his record of landing world exclusives in interviews with global leaders in industry and politics, from Presidents and Fortune 500 CEOs to Finance Chiefs, Nobel Laureates and Olympians. He reported from the politically charged World Economic Forum in Davos, EU, IMF and OPEC meetings and, as Chief TMT correspondent between 1998 and 2010, led the coverage from 3GSM and CeBit. Given his career, John is able to bring a unique perspective in not only media strategy and reputation management but also CEO positioning. Past interviewees include Presidents Bill Clinton and Benigno Aquino, Prime Ministers Tony Blair and Silvio Berlusconi; Alibaba’s Jack Ma, GE’s Jack Welch, Goldman’s Lloyd Blankfein, Morgan Stanley’s James Gorman, ECB President Christine Lagarde, BP’s Lord Browne and Nobel Laureates Professors Joseph Stiglitz & Paul Krugman. As a writer, his work has been published in Bloomberg, The Financial Times, Washington Post, New York Times & Business Week. After 20 years with Bloomberg, John transitioned to Communications, first with an Asia-based reputation and crisis management agency, and then in-house as Executive Communications Director for Melco Founder, Lawrence Ho. He has developed communications strategies for CEOs, corporates and HNWIs, led C-Suite media training workshops and secured high-level news articles in the mainstream media. John graduated from the University of London with a BA (Hons) in English & Classics. He moved to Hong Kong in October 2010.
Jayson WilliamsMemberDLA PiperRead moreRead lessBio Pending
Vivian AuMemberCLPRead moreRead lessVivian heads up the Group Public Affairs department at CLP, overseeing the corporate communication, financial communication, profile building, CSR and stakeholder engagement of CLP Holdings. Her work mainly involves communicating CLP Group’s business performance and strategy through financial reporting and disclosure, promoting the corporate brand through online and offline channels, profiling senior executives through publicity and speaking opportunities, and strengthening stakeholder network through events and engagements. She is also responsible for the Group’s sponsorships, donations and community initiatives as well as managing any reputational issues and crises. Before joining CLP, Vivian had worked in both in-house and consultancy public relations roles, having gained diverse experience in regulatory management, campaigning, crisis management, media relations, etc. Vivian holds a Master degree in Journalism from the Chinese University of Hong Kong and a Bachelor degree in Psychology from the University of Wisconsin, Madison.