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The retail landscape and consumer expectations are being transformed by digital megatrends. Nowhere is this more the case than in China and Hong Kong – consumers in this region outstrip their global peers in the use of e-commerce across every retail category.

Ably assisted by the growth of social media, shopping on the go through the use of smartphones has boomed as mobile access has become the main channel to the internet.

What does all this mean for retail in the O2O (online to offline) age? How can you ensure seamless customer engagement when your customer is constantly weaving between physical and virtual worlds?

To kick off our Retail & Consumer Series, Dr Colin Light, Partner and Digital Consulting Leader for PwC China and Hong Kong, discusses how digital engagement can help drive customer loyalty and staff effectiveness.

About the speaker

Colin Light is a Partner and the Digital Consulting Leader for PwC China and Hong Kong. He has over 15 years' global experience, specialising in commercial and technology strategy in digital services, including social media, mobility, data analytics and cloud services.

Colin's particular focus is on developing multi-channel strategies and implementing the resulting digital change across businesses. He has held several interim C-suite positions while helping clients to successfully launch new digital businesses to change customer engagement, servicing and loyalty.

He also leads many of PwC’s global engagements in Mobile Commerce, covering mobile advertising, payments, couponing, loyalty and analytics/insight. Prior to joining PwC, Colin worked for Hutchison 3G UK as Principal Technology Strategist. He has a Masters and PhD in Engineering.